Thai food delivery app, Line Man, and local agency, Rabbit’s Tale have teamed up to launch a superhuman new campaign.
In a bid to gain nationwide exposure, the startup has gone over the top in all the best ways to pitch its service. Line Man isn’t merely a platform to find Pad Thai, Som Tum, pizza, or burgers. Line Man is a hero. A food hero. And there’s nothing he can’t do.
The speed racing, Power Ranger-esque, eye-brow raising, mysterious motorbike riding beast of a being can deliver anything you like. He can and will fight his way through traffic; he’s just that damn powerful.
The two-minute spot, chock full of 90’s graphics and wonderfully comedic Thai straight faces, is another winner in what seems like an endless line of hilarious ads to come out of the Southeast Asian nation.
Agency: Rabbit Digital Group / Rabbit’s Tale
Chief Creative Officer: Noranit Yasopa
Creative Directors: Arm Buddhaphol
Creative Group Head: Valunch Charoensombut-amorn
Copy Writer: Sutthiporn Thansuwan, Chawanwat Muakkaew
Senior Project Management Officer: Sarin Ittinuntaweerachai
Client Service Director: Kathleen Wongsanganan
Group Account Director: Nuttarine Lekcharoenvong
Account Director: Sirapa Kanchanasuppawong
Director: Kong Kittikorn
Production House: Tender Film
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