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    Line Man, the Superhuman Delivery Man You Didn’t Know You Needed

    There's nothing Line Man can't do.

    By Asia Ad Junkie - May 24, 2021
    Line Man, the Superhuman Delivery Man You Didn’t Know You Needed

    Thai food delivery app, Line Man, and local agency, Rabbit’s Tale have teamed up to launch a superhuman new campaign.

    In a bid to gain nationwide exposure, the startup has gone over the top in all the best ways to pitch its service. Line Man isn’t merely a platform to find Pad Thai, Som Tum, pizza, or burgers. Line Man is a hero. A food hero. And there’s nothing he can’t do.

    The speed racing, Power Ranger-esque, eye-brow raising, mysterious motorbike riding beast of a being can deliver anything you like. He can and will fight his way through traffic; he’s just that damn powerful.

    The two-minute spot, chock full of 90’s graphics and wonderfully comedic Thai straight faces, is another winner in what seems like an endless line of hilarious ads to come out of the Southeast Asian nation.

    Credits:

    Agency: Rabbit Digital Group / Rabbit’s Tale
    Chief Creative Officer: Noranit Yasopa
    Creative Directors: Arm Buddhaphol
    Creative Group Head: Valunch Charoensombut-amorn
    Copy Writer: Sutthiporn Thansuwan, Chawanwat Muakkaew
    Senior Project Management Officer: Sarin Ittinuntaweerachai
    Client Service Director: Kathleen Wongsanganan
    Group Account Director: Nuttarine Lekcharoenvong
    Account Director: Sirapa Kanchanasuppawong
    Director: Kong Kittikorn
    Producer: Nuch
    Production House: Tender Film

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