Line BK, the social banking service by Kasikorn Line, launched their newest campaign, “Telepathy,” to emphasize that we should never borrow from or lend to a friend. Just use Line BK instead.
It’s that easy.
That’s the gist of the clever 4 and a half minute spot. After all, it’s awkward, embarrassing, and always a bit uncomfortable to ask a “bestie” for money. Sometime’s it’s like they can read your mind.
“Should I say mom is in hospital…”
“Don’t use mom as an excuse, I just talked to her this morning.”
“You shoot down excuse in my head?”
The narrator of the ad, who inexplicably shows up about halfway through in a recording studio next to the hero, introduces the lending service that promises quick approval with a low-interest rate, without the requirement of a regular payslip or statement.
Even freelancers, rejected by their best friends, can use it.
The campaign was created by GREYnJ United Bangkok in conjunction with Happy Ending Film.
“With the Link BK easy lending service, it’s just like having a best friend, only with this one you can avoid all the embarrassing obstacles and be able to borrow money with an easy process in place,” said Asawin Phanichwatana, Deputy Chief Creative Officer, GreynJ United Bangkok.
Title of work: Telepathy
Client: KASIKORN LINE
Brand: LINE BK
Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Asawin Phanichwatana, Thanyaluck Pongacha, Jesse Wong
Creative Group Head: Thanapol Jiratadaporn
Senior Art Director: Vongjino Kedjariyanon, Nukool Khamlert
Copywriter: Jesse Wong, Natthinee Ruengves, Pat Deesawat,
Art Director: Pheraphas Jongphatcharanan, Tammaporn Sanguanpak,
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Apinya Ditsamroeng
Associate Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Ruangkanjana Aiamrit
Senior Traffic Coordinator: Juthamas Tantated
Production Company: Happy Ending Film
Director: Nawapol Thamrongrattanarit
Assistant Director: Pornpong Wongwatpong
Cinematographer: Niramon Ross
Film Producer: Pacharin Surawatanapongs
Film Art Director: Cai Lianjie
Casting Director: Pornthip Mutisom
Stylist: Kwanhatai Chittiwatana
Production Manager: Sasicha Kanjanumpa
Post Producer: Needa Ostapirat
Editor: Chaleamchon Natipat
Colorist: Kritsada Kaewmani
Flame Artist: Supphakorn Thungsin
Sound Mixer: Nopawat Likitwong
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