LICRA Launches ‘Faces of Fear’ Campaign Looking at How Racism Has Evolved in France

LICRA has launched a new campaign via Publicis Conseil looking at how racism has evolved.  “A new wave of racism is striking the world, gaining ground and becoming more complex as it touches increasingly various communities,” a release describes it.

“It is in these strained times that Licra released its latest PSA. Publicis Conseil gave voice to the real enemy behind racism: fear. The film showed that fear has one particular power: it can change its appearance at will, manipulate people and enter their heads. A power that can be orchestrated by those who want to divide us, even if this fear is not real.”

The film is based on the technology of deepfake and morphing, the faces follow one another and thus illustrate the discourse around the fears conveyed.


 

By materializing this fear which trivializes racism, the LICRA hopes for a collective awareness: our enemy is fear, not the difference.

 

Credits

LICRA


 

Executive Officer: Mario Pierre Stasi

Administrative Officer: Stéphane Nivet

President of the Strategic Committee: Gérard Unger

Communication Manager: Arthur Loubatié

PUBLICIS CONSEIL

President overseeing creativity: Marco Venturelli

VP Publicis Conseil: Alexandra Evan

Art Director: Clément Palouzier

Copywriter: Antoine Querolle

Strategic Planner: Didier Tavares

Executive Director: Gaëlle Morvan

Account Manager: Laurent Enet

Account Manager Assistant: Aurélie Guine

Process Manager: Claire Diot

FILM PRODUCTION

Production: Prodigious

Director: Akim Laouar

DOP: Christophe Grelier

Producer: Thierry Delesalle

Productions Director: Romain Guilbert

Production Director: Charles Ramaré

Production Director: Luc Annest

PRINT PRODUCTION

Photographer: Philippe Gueguen

Art Buyer Director: Nathalie Maudet

Art Buyer: Nathalie Benchetrit

Retoucher: Sophie Cazade (La Souris)

TECHNIC

Studio: Les studios de la Montjoie

Studio Producer: Xavier Pleche

LED Screens: MursDeLeds

Robot: Neo Motion control

1st Director Assistant: Alexandra Kan

2nd Director Assistant: Antoine Gay

1st Machine Operator assistant: Fabienne Delaleau

Electrician Chief: Benoit Dupont

Casting Director: Mourad Framera

POST PRODUCTION – SOUND

Studio: Prodigious

Studio Assistant: Arnaud Galabbe

Sound Engineer: Laurent Lavaud

Sound Design: James Vacherot

Sound Producer: Remy Dorne

POST PRODUCTION – IMAGE

Studio: Reepost

Edit: Jordan AMICELLE

Calibration: Lydia LOPEZ

Flame: Adrien LEPINEAU, Eric ALCUVILLA

Post Producer: Loundja OUSSANA

COMPOSER: Max Zippel

The Staff

The Staff

Gettin' it done.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours