LICRA has launched a new campaign via Publicis Conseil looking at how racism has evolved. “A new wave of racism is striking the world, gaining ground and becoming more complex as it touches increasingly various communities,” a release describes it.
“It is in these strained times that Licra released its latest PSA. Publicis Conseil gave voice to the real enemy behind racism: fear. The film showed that fear has one particular power: it can change its appearance at will, manipulate people and enter their heads. A power that can be orchestrated by those who want to divide us, even if this fear is not real.”
The film is based on the technology of deepfake and morphing, the faces follow one another and thus illustrate the discourse around the fears conveyed.
By materializing this fear which trivializes racism, the LICRA hopes for a collective awareness: our enemy is fear, not the difference.
Credits
LICRA
Executive Officer: Mario Pierre Stasi
Administrative Officer: Stéphane Nivet
President of the Strategic Committee: Gérard Unger
Communication Manager: Arthur Loubatié
PUBLICIS CONSEIL
President overseeing creativity: Marco Venturelli
VP Publicis Conseil: Alexandra Evan
Art Director: Clément Palouzier
Copywriter: Antoine Querolle
Strategic Planner: Didier Tavares
Executive Director: Gaëlle Morvan
Account Manager: Laurent Enet
Account Manager Assistant: Aurélie Guine
Process Manager: Claire Diot
FILM PRODUCTION
Production: Prodigious
Director: Akim Laouar
DOP: Christophe Grelier
Producer: Thierry Delesalle
Productions Director: Romain Guilbert
Production Director: Charles Ramaré
Production Director: Luc Annest
PRINT PRODUCTION
Photographer: Philippe Gueguen
Art Buyer Director: Nathalie Maudet
Art Buyer: Nathalie Benchetrit
Retoucher: Sophie Cazade (La Souris)
TECHNIC
Studio: Les studios de la Montjoie
Studio Producer: Xavier Pleche
LED Screens: MursDeLeds
Robot: Neo Motion control
1st Director Assistant: Alexandra Kan
2nd Director Assistant: Antoine Gay
1st Machine Operator assistant: Fabienne Delaleau
Electrician Chief: Benoit Dupont
Casting Director: Mourad Framera
POST PRODUCTION – SOUND
Studio: Prodigious
Studio Assistant: Arnaud Galabbe
Sound Engineer: Laurent Lavaud
Sound Design: James Vacherot
Sound Producer: Remy Dorne
POST PRODUCTION – IMAGE
Studio: Reepost
Edit: Jordan AMICELLE
Calibration: Lydia LOPEZ
Flame: Adrien LEPINEAU, Eric ALCUVILLA
Post Producer: Loundja OUSSANA
COMPOSER: Max Zippel
