LIA Speaks to Sir John Hegarty

“The most important thing about creativity is to have fun. It’s enjoyable.”

The LIA awards recently spoke with Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity.

Over the course of the conversation, he speaks about his background, learnings, industry lessons, and offers insightful advice.

He additionally talks about his course, The Business of Creativity, as well as turning black swans into white swans, art and music, confidence, a personal story, advice for young creatives, and more.


You can watch the video interview here:

This was done in collaboration with the London International Awards. To enter your work in LIA 2023, go here. Entries open on April 1st.

London International Awards

London International Awards

LIA stands for great creative ideas and executions and is proud to annually assemble the best talent to judge the work entered.

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