LIA Reveals 2022 Branded Entertainment Jury

The London International Awards has announced the 2022 Branded Entertainment jury including Sour Bangkok’s, Damisa Ongsiriwattana representing the APAC region. The jury will be chaired by Geoff Edwards, Executive Creative Director of GALE and Co-Founder of SATURDAY MORNING.

“There’s a challenge that comes with judging this evolving category,” said Edwards. “Branded Entertainment represents the most inspired creativity that our Industry has to offer but let’s be honest, it’s confusing at times, and amorphous.”

“I’ve judged this category in a prior life and created successful content throughout my career for brands like Adidas, Microsoft XBOX, and Spotify, and the same questions surfaced: “Is it entertainment or is it marketing? Is it product placement or is it product integration? What is it? What isn’t Branded Entertainment? And what exactly are we judging?”


Edwards added that “70% of consumers would prefer to learn about new products and services through content over traditional advertising, and estimates suggest that by 2025 branded content will reach $402 billion, up from $85.83 billion in 2020 according to data from AdYouLike.”

Barbara Levy, President of LIA, said: “It will be interesting to see what work gets awarded. I know the jury will diligently sift through every piece of work, to find those praiseworthy ones that have changed the way clients connect with consumers. We are sure that Geoff Edwards and his jury will find those gems.”

2022 Branded Entertainment Jury

  • Otto Bell, Chief Creative Officer, Courageous Studios, Warner Bros. Discovery, New York
  • Brandon Butler,Partner / Chief Content Officer, Majority, Norcross
  • Pancho Cassis, Partner / Global Chief Creative Officer, DAVID
  • Mieke Haase, Managing Director, loved, Hamburg
  • Linda Knight, Chief Creative Officer, Observatory, Los Angeles
  • Britt Nolan, President / Chief Creative Officer, Leo Burnett, Chicago
  • Damisa Ongsiriwattana, Co-Founder / ECD, Sour Bangkok, Bangkok
  • Helen Pak, SVP of Creative – Marketing, Design and Content, The Walt Disney Company, Glendale
  • Daniel Rincón, Head of Creativity, draftLine Colombia ABInBev, Bogotá
  • Paul Shearer, Chief Creative Officer – Global Clients, Wunderman Thompson, London
  • Andrea Stillacci, Founder / CEO, Herezie, Paris