LIA Announces Branded Entertainment and Music & Sound Shortlists – Asia Scores 23

6 Takes of Drama

The London International Awards (LIA) has announced the shortlist for Branded Entertainment and Music & Sound. There are a total of 76 entries Shortlisted in Branded Entertainment representing 23 countries. The United States led with 19 entries shortlisted, followed by China and Germany tied with eight shortlisted entries each.

The Branded Entertainment jury was led by Keith Cartwright Founder and CCO of Cartwright, Venice, CA. Joining Keith for the virtual judging were Perry Fair, McCann New York; Sherina Florence, 72andSunny, Brooklyn; Holly Fraser, WeTransfer and WePresent, Amsterdam; Armin Jochum, thjnk, Hamburg; Linda Knight, Observatory, Los Angeles; Sascha Kuntze, BBH Singapore; Natasha Romariz Maasri, Leo Burnett, Beirut; Joel Simon, JSM Music, New York and Patrícia Weiss, ASAS.br.com / BCMA – Branded Content Marketing Association, São Paulo.

In Music & Sound, the Jury shortlisted 71 entries. The United Kingdom leads the tally with 27 entries shortlisted followed by the United States with 18 and Brazil with five shortlisted entries.

 
 

The Music & Sound jury was led by Jennifer Hills, SVP, Strategic Marketing & Partnerships, Universal Music, London. Joining Jennifer were Jérôme Alquier, The, Paris; Sam Ashwell, 750mph, London; Tamon Fujimi, MassiveMusic, Tokyo; Kelly McCluskey, Grayson Music Group, Toronto; Gloria Pitagorsky, Heard City, New York; Aaron Reynolds, Wave Studios, New York; Lucas Sfair, CANJA Audio Culture Brazil; Alec Stern, DDB, Chicago; Kate Urcioli, Heavy Duty Projects, New York; Diederik van Middelkoop, Amp.Amsterdam // The Sonic Branding Company, Amsterdam

Winners for all media will be announced on 17th November.

Branded Entertainment Shortlist

AUSTRALIA:

 
 

Special Group Australia

  • Uber Eats “Uber Eats No Repeats” in Best Use of Real Time Advertising

TBWA, Sydney

  • Tourism New Zealand “Play NZ” in Experiential/Live Events

VMLY&R Melbourne, Melbourne

  • Monash University “A Future Without Change” in Experiential/Live Events

BRAZIL:

WMcCann, Rio de Janeiro

  • Coca-Cola “Black Santa” in Zeitgeist

Wunderman Thompson, São Paulo

  • United Nations “Inertia City” in Scripted Short Film

CANADA:

Zulu Alpha Kilo, Toronto

  • Amazon Rainforest Conservancy “The Rainforest Fire Channel” in Taped or Live TV Event 

CHINA:

Cheil PengTai Beijing, Beijing

  • Samsung “The Cost of Bullying” in Games
  • Samsung “The Cost of Bullying” in Social Awareness

Ogilvy Beijing, Beijing

  • Huawei “5G Kung Fu Showdown” in Virtual Reality

Ogilvy Shanghai, Shanghai

  • Illuma, Wyeth “Voice Doodler” in Entertainment Audio
  • Illuma, Wyeth “Voice Doodler” in Zeitgeist

TBWA\China, Shanghai

  • BMW China “Bayier’s Spring Festival” in Branded IP
  • BMW China “Bayier’s Spring Festival” in Scripted Short Film

Tencent, Shenzhen

  • United Nations – 2030 SDGs “The Penguin and The Whale” in Social Awareness

COLOMBIA:

Commonwealth McCann, Bogota

  • Chevrolet “Lost Roads” in Documentary Feature Film

DDB Worldwide Colombia, Bogotá

  • Claro “Walk With Me” in Zeitgeist

DENMARK:

&Co. / NoA, Copenhagen

  • SAS – Scandinavian Airlines System “What is Truly Scandinavian?” in Zeitgeist

ECUADOR:

MullenLowe Delta, Quito

  • Banco Pichincha “Unseen Players” in Best Use of Real Time Advertising
  • Banco Pichincha “Unseen Players” in Experiential/Live Events

FRANCE:

Herezie, Paris

  • Amazon Prime Video “Cités” in Online Series

Publicis Conseil, Paris

  • Renault “Electric Village” in Experiential/Live Events
  • Renault “Electric Village” in Reality/Unscripted/Alternative TV Show

GERMANY:

fischerAppelt / Philipp und Keuntje, Hamburg

  • United4Rescue – Human Rights “Drowned Requiem” in Social Awareness
  • United4Rescue – Human Rights “Drowned Requiem” in Zeitgeist
  • Violence Against Women “#UNHATEWOMEN” in Social Awareness
  • Violence Against Women “#UNHATEWOMEN” in Zeitgeist

INNOCEAN Worldwide Europe, Berlin

  • DaHouse Audio “The Client Said No” in Entertainment Audio

Kolle Rebbe, Hamburg

  • Warner Music Central Europe “Hell-P” in Entertainment Audio

Sehsucht, Hamburg

  • WWF “Eurythenes plasticus” in Social Awareness

Serviceplan Germany, Munich

  • LEGO Star Wars “Build With The Force” in Augmented Reality

ITALY:

Alkemy, Milan

  • Barilla “CareBonara” in Scripted Short Film

Publicis Italy, Milan

  • Barilla “Playlist Timer” in Entertainment Audio

JAPAN:

Dentsu Inc., Tokyo

  • Chicken Ramen Akuma no Kimura “Stress-inducing Timer” in Scripted Feature Film

KOREA:

Innocean Worldwide, Seoul

  • Hyundai Card “Believe it or Not” in Scripted Short Film

LEBANON:

Leo Burnett Beirut, Beirut

  • ABAAD Resource Center for Gender Equality “#SafetyForSafekeepers – Baklava Got Legs” in Social Awareness

POLAND:

Ogilvy Poland, Warsaw

  • LEGO “LEGO Green Instructions” in Multi-Channel Storytelling

RUSSIA:

Daddy’s Film, Moscow

  • Sansara “We Will Become Better” in Music Videos

SINGAPORE:

Edelman Singapore, Singapore

  • Causes for Animals Singapore “The Perfect Voiceovers” in Social Awareness

Ogilvy Singapore, Singapore

  • Furry’s Kitchen “Food Influencers Tasting Dog Food” in Experiential/Live Events
  • National Crime Prevention Council “Prince Charming” in Scripted Short Film
  • RIT Foundation “Please Arrest Me” in Documentary Short Film
  • RIT Foundation “Please Arrest Me” in Social Awareness
  • Simon Community Northern Ireland “Homeless ASMR” in Social Awareness

SPAIN:

DAVID, Madrid

  • Burger King “Stevenage Challenge” in Games

SWEDEN:

NORD DDB, Stockholm

  • Elgiganten Denmark “The VAR Discount” in Best Use of Real Time Advertising
  • Elgiganten Denmark “The VAR Discount” in Sponsored Commercial
  • Elgiganten Denmark “The VAR Discount” in Zeitgeist

SWITZERLAND:

DocMorris, Heerlen

  • DocMorris “Take Care” in Online Episode/Special

TAIWAN:

ADK Taiwan, Taipei

  • Uni Noodle “You Are How You Slurp” in Online Series

THAILAND:

GREYnJ UNITED, Bangkok

  • Kulov Vodka “6 Takes Of Drama” in Scripted Short Film
  • Pantene “A Scripted Life” in Documentary Short Film

Ogilvy Group Thailand, Bangkok

  • Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Games
  • Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Zeitgeist

Wolf Bangkok, Bangkok

  • Central Midnight Sale “Shop Unfriend” in Scripted Short Film

THE NETHERLANDS:

Media.Monks, Hilversum

  • Canon “Long Live Love” in Virtual Reality
  • Reporters Without Borders Germany “Minecraft – The Uncensored Library” in Games
  • Reporters Without Borders Germany “Minecraft – The Uncensored Library” in Social Awareness

UNITED STATES:

BBH Entertainment (BBH USA), Los Angeles

  • Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Multi-Channel Storytelling
  • Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Reality/Unscripted/Alternative TV Series

Courageous Studios, New York

  • P&G “They Will See You” in Documentary Short Film

Digitas, Chicago

  • KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Documentary Short Film
  • KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Social Awareness

Facebook, Menlo Park

  • WhatsApp “Carnival – It’s Between You” in Documentary Short Film
  • WhatsApp “Carnival – It’s Between You” in Scripted Short Film
  • WhatsApp “Carnival – It’s Between You” in Zeitgeist

FRED & FARID New York, New York

  • Rémy Martin 1738 Accord Royal “Team Up For Excellence – The Film” in Scripted Short Film

Hungry Man Productions, Los Angeles

  • H&M “Role Models” in Documentary Short Film
  • Mastercard “True Name” in Social Awareness

Observatory, Los Angeles

  • Netflix is a Joke + Ben & Jerry’s Punch Line “The Punch Line Hotline” in Entertainment Audio
  • Nike “The Day Sports Stood Still” in Documentary Feature Film

R/GA, New York

  • Verizon “Fortnite Stadium” in Experiential/Live Events

SATURDAY MORNING, Los Angeles

  • Procter & Gamble “The Look” in Social Awareness

Tool of NA, Santa Monica

  • Compton Cowboys “Keiara” in Documentary Short Film
  • Pizza Hut “WebAR PAC-MAN® Box” in Augmented Reality

VMLY&R, Kansas City

  • Wendy’s “Feast of Legends” in Games
  • Wendy’s “Super Wendy’s World” in Games

Music & Sound Shortlist

AUSTRALIA:

Rumble Studios, Sydney

  • NRMA “Sloways” in Sound Design

Sonar Music, Sydney

  • Hyundai “Santa Fe” in Music Adaptation – Song

Squeak E. Clean Studios, Sydney

  • Aware Super “Aware Super Brand TVC” in Sound Design

BELGIUM:

BBDO Belgium, Brussels

  • Lidl Belgium “Sounds Horrible” in Sound Design

BRAZIL:

CANJA Audio Culture, Curitiba

  • Fala Mulher “2breakthesilence” in Music Original – Score
  • Horizon “Down & Out Kidney” in Music Original – Score
  • The Grammys Recording Academy “Behind the Record – Records of Credit” in Music Original – Score

DaHouse Audio

  • Climate Reality Brasil “Refugee Tree” in Experiential Use of Music & Sound
  • Climate Reality Brasil “Refugee Tree” in Music Original – Score

CANADA:

Grayson Music, Toronto

  • Tim Hortons “Snowpeople” in Music Adaptation – Instrumental

 

Vapor Music, Toronto

  • Kruger “Unapologetically Human” in Use of Licensed Music

 

 

CHILE:

Wunderman Thompson, Santiago

  • WWF “Nature Is Calling For Help” in Sound Design

 

 

FINLAND:

Bob the Robot, Helsinki

  • Saarioinen “A Classic You Can Count On” in Music Adaptation – Instrumental
  • Saarioinen “A Classic You Can Count On” in Sound Design

 

 

FRANCE:

Havas Paris, Puteaux

  • KFC “KFCinema” in Sound Design

 

 

GERMANY:

fischerAppelt / Philipp und Keuntje, Hamburg

  • United4Rescue – Human Rights “Drowned Requiem” in Experiential Use of Music & Sound
  • United4Rescue – Human Rights “Drowned Requiem” in Music Adaptation – Instrumental

 

Fork Unstable Media, Hamburg

  • RonaFlair® Functional Fillers “Microplastic Journey” in Sound Mixing/Editing

 

German Wahnsinn, Hamburg

  • ADAM a Specialist Provider of Air Hygiene Safety “A New Sound For Air” in Audio Branding

 

 

ITALY:

Indiana Production SPA, Milan

  • Coordown “The Hiring Chain” in Music Original – Song

 

 

RUSSIA:

RT Creative Lab, Moscow

  • RT “Lessons of Auschwitz: VR Tribute By School Students” in Music Original – Score

 

 

SINGAPORE:

Ogilvy Singapore, Singapore

  • Simon Community Northern Ireland “Homeless ASMR” in Experiential Use of Music & Sound

 

 

THE NETHERLANDS:

Sizzer, Amsterdam

  • Diesel “Francesca” in Music Adaptation – Song
  • Diesel “Diesel Enjoy Before Returning” in Music Original – Song
  • Mercedes Benz “Sustainability” in Music Adaptation – Song

 

 

TURKEY:

Havas Turkey, İstanbul

  • Finish “Birds Will be Back” in Experiential Use of Music & Sound

 

 

UNITED KINGDOM:

750mph, London

  • Burberry “Festive” in Sound Design
  • Libresse “#wombstories” in Sound Design
  • Libresse “#wombstories” in Sound Mixing/Editing
  • Abbott FreeStyle Libre “Now You Know” in Sound Design
  • Eurosport “Tokyo 2020 Olympic Games” in Sound Design
  • Eurosport “Tokyo 2020 Olympic Games” in Sound Mixing/Editing

 

Anné Kulonen, London

  • Leica “Like the Night” in Music Original – Score

 

Factory, London

  • BT Sport “Hope United” in Sound Design
  • Medecins Du Monde “We Don’t Care” in Sound Design
  • Channel 4 Paralympics “ Human.” in Sound Mixing/Editing
  • Hey Girls “Seeing Red” in Sound Mixing/Editing
  • Green & Blacks “Made of Nature” in Use of Licensed Music

 

Factory and SIREN, London

  • BBC Sounds “The Power of Sounds” in Sound Mixing/Editing

 

Grand Central Recording Studios, London

  • Nike “Helden” in Music Adaptation – Song
  • Nike “You Can’t Stop Us – Victory Swim” in Sound Design
  • Nike “You Can’t Stop Us – Victory Swim” in Sound Mixing/Editing

 

KOM (Kay-Oskwarek Music), Manchester

  • Nike “You Can’t Stop Us – Victory Swim” in Music Original – Score

 

Lucky Generals, London

  • Amazon “The Show Must Go On” in Music Adaptation – Instrumental
  • Co-Op “Round Are Way” in Music Adaptation – Song

 

Machine, London

  • Watch Dogs: Legion “Tipping Point Cinematic Trailer” in Sound Design

 

Native Music, London

  • Ovarian Cancer Action “I Will Survive” in Music Adaptation – Song
  • Viagra Connect “Love Story” in Use of Licensed Music

 

PG One, London

  • Pampers “Pampers Preemies Special Care” in Use of Licensed Music

 

String and Tins, London

  • Just Eat “Did Somebody Say Just Eat featuring Snoop Dogg” in Music Original – Song
  • Oculus “First Steps” in Sound Design

 

Twenty Below Music, London

  • Burberry “Festive” in Music Adaptation – Song
  • HP “Orchestra” in Music Original – Score

 

 

UNITED STATES:

21GRAMS, New York

  • Greenwich Biosciences “Unspoken Symphony” in Experiential Use of Music & Sound

 

Barking Owl, Los Angeles

  • Lululemon “The Selfish Giant Anthem” in Music Original – Score
  • Lululemon “The Selfish Giant Anthem” in Sound Mixing/Editing

 

Carmichael Lynch, Minneapolis

  • Bush’s Beans “Bean Song” in Music Original – Song

 

dentsumcgarrybowen, New York

  • Burt’s Bees “For Lips, With Love” in Use of Licensed Music

 

Facebook, Menlo Park

  • WhatsApp “Dark Mode” in Music Adaptation – Song
  • WhatsApp “Carnival – It’s Between You” in Music Original – Score
  • WhatsApp “Carnival – It’s Between You” in Sound Mixing/Editing
  • WhatsApp “Sunbeams” in Use of Licensed Music

 

FRED & FARID New York, New York

  • Rémy Martin 1738 Accord Royal “Team Up For Excellence – The Film” in Music Original – Score

 

Heard City, New York

  • Beats By Dre “You Love Me” in Music Original – Score

 

JSM Music, New York

  • Sandy Hook Promise “Back-to-School Essentials” in Music Original – Score

 

RPA Advertising, Santa Monica

  • Los Angeles LGBT Center “What’s Love?” in Music Adaptation – Song

 

Wave Studios NY, New York

  • New York Times “Life Needs Truth” in Sound Design
  • Lobos 1707 “Build a Bigger Table – Anthem Film” in Sound Mixing/Editing
  • New York Times “Life Needs Truth” in Sound Mixing/Editing
  • New York Times “Life Needs Truth” in Use of Licensed Music

 

Yessian Music, Detroit

  • Sony “Sound Bar” in Sound Design

 

 

 

To find out more about LIA, visit http://www.liaawards.com/

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