LIA 2022 Announces Digital And Social Media & Influencers & Transformative Business Impact and Creative Use Of Data Juries

The London International Awards (LIA) 2022 is going back to Las Vegas for this year’s judging.  LIA’s judging panels are comprised of the top creatives in the world, from veterans to up-and-coming stars. The judging process requires that jurors see every entry in their respective competition, from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.

Bas Korsten, Global Chief Creative Officer of Wunderman Thompson, will be in the Jury President’s seat for the 2022 Digital and Social Media & Influencers judging. This diverse jury represents a wide range of countries, backgrounds and specialist expertise from all corners of the industry.

“There is so much creativity and innovation on all the platforms. I can’t wait to see, discuss and celebrate all the great cases from all over the world. Such an inspiring territory. Such an exciting jury to lead for LIA, a true creatives award show!” commented, Bas Korsten, Wunderman ThompsonBarbara Levy, President of LIA, commented: “It’s such an honor to have Bas Korsten lead this jury.  There is so much digital work out there.  But the members of this jury have such a critical eye; we know that under Bas’ leadership, anything that survives the culling will be exceptionally breakthrough and deserving of a LIA Statue.”

 
 

The Transformative Business Impact and Creative Use of Data Jury will be led by Adrian Mills, Lead Partner, Creative Brand Advertising of Deloitte Digital. The members for this jury were selected for their talent and expertise in the realm of brand development, data and how the landscape of businesses are pivoting to keep up with the ever-changing cultural norms. The awarded work will be game changers in the industry as the judges bring their insightful perspective to judging.

“This is the second year of the Transformative Business Impact category and the first time it’s been combined with Creative Use of Data. I’m hoping to see entries that build on last year’s work, where we saw creativity and data used to solve actual business problems, not just communicate someone else’s solutions. Real business change, with creativity at the heart is what we’ll be looking to award this year”, stated Adrian Mills, Deloitte Digital.

Barbara Levy, commented, “We are pleased to have Adrian preside over this jury. Not just to judge Transformative Business Impact, which he chaired last year, but to preside over Creative Use of Data as well. I am pleased that Adrian, along with his stellar jury will be able to peruse and discuss the entries onsite in Las Vegas. It will be enlightening to see how businesses have used creativity to transform their brands and connect with consumers in new and novel ways.”

 
 

Bas Korsten as Jury President, will be joined by these other highly recognizable names on the Digital and Social Media & Influencers jury:

Kent Boswell, National Director of Interactive, Traffik, Sydney

Dave Bowman, APAC Head of Creative, Google, Sydney

Reed Collins, Chief Creative Officer, Asia Pacific, Ogilvy, Hong Kong

Lauren Costa,  Executive Creative Director, JOAN Creative, New York

Melissa Eccles, Head of West Coast, TikTok Creative Lab, TikTok, Los Angeles

Marina Erthal, Creative Director, R/GA, São Paulo

Pancho González, Co-Founder / Chief Creative Officer, Inbrax, Santiago

Magnus Jakobsson, Chief Creative Officer, The North Alliance, Stockholm

Brian Murray, Executive Creative Director, Zulu Alpha Kilo, Toronto

Jenny Nicholson, Executive Director, Brand Experience, McKinney, Durham

Maddie Raedts, Global Fashion & Luxury, Media.Monks, Amsterdam

Amin Todai, Chief Creative Officer, OneMethod, Toronto

Dissara Udomdej, Chief Creative Officer / Founder, Yell Advertising Bangkok, Bangkok

Juan Pablo Valencia, Regional Creative Advisor, FCB Artgroup, Istanbul

Ioana Zamfir, Executive Creative Director, MRM Romania, Bucharest

 

The  jurors joining Adrian Mills in the Transformative Business Impact and Creative Use of Data jury room include:

Amy Carvajal, Chief Creative Officer, Code and Theory, New York

Emma de la Fosse, Chief Creative Officer, Digitas UK, London

Jamie Hall, Managing Director, Business + Brand Design, co:collective, New York

Adam Kerj, Chief Creative Officer Europe, Accenture Song, Copenhagen

Janina Lundy, Head of Emerging Audience Development, Amazon Studios & Prime Video, Marina Del Rey

Gabriela Paredes Olguin, Head of MBCS Mexico, Media Brands – IPG, Mexico City

Julie Scelzo, Global Executive Creative Director, Dentsu Creative, New York

Ben Tarr, President, Leo Burnett Group Canada, Toronto

Kwame Taylor-Hayford, Co-Founder, Kin, Brooklyn

Stephan Vogel, Chief Creative Officer EMEA, Ogilvy, Frankfurt

Shannon Washington, SVP, ECD, Head of Creative, R/GA New York, New York

Taras Wayner, President, Creative Platforms & Solutions, Global, GroupM, New York

View All The LIA Juries


The entry system is now open.  All early bird entries that are submitted and finalized by 15th June, 2022 will enjoy a 25% discount.

Final Entry Deadline: Friday 2nd September

Judging in Las Vegas: 29th September – 7th October

Winners Announced: 8th November

For more information on the juries, visit our website at: www.liaawards.com.

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