LG ThinQ Launches Campaign Film Celebrating ‘Everyday Magic’

LG Electronics (LG) unveiled a new advertising campaign for LG ThinQ, highlighting how the smart home platform “adds a touch of magic to everyday moments at home,” says LG.

The campaign continues to be released globally, giving audiences the opportunity to check out their local version, ‘The Home of Everyday Magic, LG ThinQ.’

The short film follows a day in the life of four, very different smart home users, providing insight into their diverse lifestyles and daily routines. The film presents the home as a space where mundane moments are made special by the efficiency, ease-of-use and intelligence of the LG smart home platform.


Through a series of relatable scenes, viewers are introduced to the LG ThinQ app and its growing selection of smart features, such as Content Sharing, which enables Smart TV users to navigate between their phones and TV.


“Through our new campaign, we hope to inspire consumers worldwide with our human-centered vision of smart living,” said Kim Hyoeun, LG Electronics vice president and head of Brand Management Division.


“Much more than simply the streamlining of home functions, LG ThinQ proposes an intelligent lifestyle that delivers effortless functionality and next-level convenience, but also a sense of excitement, anticipation, and even a little magic.”

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