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    LG Acquires Johnson & Johnson’s Reach Brand for Asia-Pacific Region

    By The Staff - Nov 1, 2016
    LG Acquires Johnson & Johnson’s Reach Brand for Asia-Pacific Region

    South Korea’s LG has acquired the Asia-Pacific branch of Johnson & Johnson’s REACH Brand oral care for an undisclosed amount through LG Household & Health Care division, the company said Tuesday.

    “The strategy behind the acquisition is that it will be a part of nurturing the oral health business as it makes further R&D investments and expands its overseas business,” LG said in a statement.

    The company added that acquiring Johnson & Johnson’s oral care brand will allow a broadening LG H&H‘s presence across the Asia-Pacific region allowing expansion into broader markets, such as Australia, New Zealand, and India.

     
     

    The global oral care market grew 5 percent in the past 5 years. The market last year was worth an estimated $40.3 billion.

    The REACH Brand, launched in 1972, is a global oral care brand with a wide product line including toothbrushes and dental floss.

     
     

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