Lexus Australia has launched its All Electric Lexus RZ450e with an integrated campaign called ‘The reason is ready’, created by Publicis Team One.
According to the campaign, despite more than 30 electric vehicle models with 60 variants available in Australia, many Aussies have yet to take the leap into the EV market. “These drivers are not cautious or lacking confidence, they just expect a certain standard and are unwilling to compromise,” the brand said in a release.
The 45-second campaign film follows the journey of a man who literally takes the other route with a U-turn at the proverbial fork in the road.
Lexus Australia Chief Executive Officer, John Pappas, said: “Our first-ever, all electric Lexus RZ450e sets a new standard in luxury performance. Sporting an enhanced spindle body and featuring a Tazuna cockpit that centres around you, the RZ has been designed for superior handling.
“Plus, with a complimentary home charger and installation courtesy of our Encore Platinum program – there is no reason to look any further.”
Patrick Rowe, CEO of Publicis Team One, added: “Introducing the first-ever all electric Lexus RZ is an absolute privilege. It is a vehicle that doesn’t fall short on style, craft, or substance, which is everything the Lexus RZ imbues.”
Publicis Team One Creative Director, Carlo Mazzarella, adds: “Our campaign was built on the insight that Lexus drivers are discerning enough not to compromise, especially when making the big shift to an electric vehicle. They need the right reason and with the RZ they’re ready.”
Credits
Client: Lexus Australia
General Manager: Yolande Waldock
Senior Manager, Marketing & Strategy: Melissa Naidoo
Manager, Strategic Marketing: Kieu Bui Tran
Senior Advertising Coordinator: David Di Lisio
Creative Agency: Publicis Team One Australia
Head of Campaigns and Content: Kristy Leslie
Senior Account Director: Niall Morrison
Account Manager: Vivienne Hunt
Creative Director: Carlo Mazzarella
Associate Creative Director: Kerem Sekerci
Copywriter: Hannah Payton
Art Director: Jake Blood
National Director of Production: Michael Demosthenous
Senior Producer – Film: Julie Rutherford
Senior Integrated Producer – Stills: Holly De Roy
Senior Social Media Manager: Boon Souphanh
Social Media Manager: Harley Stafford
Production Partner: Good Oil Production Company
Director: Adam Gunser
Executive Producer: Juliet Bishop
Head of Production: Chana McLallen
DOP: Sam Chiplin
Edit House: The Editors
Editor: Mark Burnett
Post Producer: Charlotte Griffiths & Liv Reedy
Colourist: Matic Prusnik
Post Producer: Celeste Fairlie
Sound Post Production: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
Executive Producer: Ceri Davies
Photographer: Michael Corridore
Senior Producer: Belinda Blooman
On-Set Producer: Sam Lee
DOP: David Guest
Digital Operator: Daniel Mazzarella
Photo Assistant: Alessandro Biasotto
Photo Assistant: Matthew Krueger
Postproduction: PXP & Prodigious
