Levi’s Finds OMD a Good Fit for Media Duties in China

Levi’s has appointed OMD China as their media agency for 2022 tasked with driving media strategy, planning, and buying for the iconic American brand.

“We are excited to be working with an iconic brand who appreciates our vision and insights into the market’s Gen-Z consumers and we look forward to supporting the brand to achieve their growth targets,” said Connie Chan, CEO of OMD China.

“OMD (China) brings together a unique combination of expertise and strategic approach which taps on our network’s capabilities to deliver impactful and innovative solutions to our clients.”

 
 

A spokesperson of Levi’s added, “During the agency pitch, we were deeply impressed by OMD China’s advanced strategic thinking, strong data capabilities and excellent innovation,” adding, “This year, we will collaborate with OMD China to embark on a new journey and explore more innovative marketing possibilities in the Chinese market to bring accelerated growth to Levi’s.”

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