Leo Burnett Mumbai Takes Home Gold in Cannes Creative Data Lions for Gatorade ‘Turf Finder’

The Grand Prix was awarded to McCann Poland for ‘Room For Everyone’.

Leo Burnett Mumbai has brought home Gold in Cannes Creative Data Lions for their work with Gatorade on the ‘Turf Finder’ campaign.

This year saw only 12 Lions awarded in the category, with the Grand Prix going to McCann Poland for ‘Room For Everyone’.

The ‘Turf Finder’ campaign aimed at addressing the scarcity of recreational space in urban India, and finding places to play, wherever and whenever space permits in the city.


 

Utilizing historical maps data, Gatorade pinpointed appropriate locations, including vacant parking lots or empty streets, and transformed them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai.

Winners Cannes Creative Data Lions 2024

MASTERCARD

  • Campaign: ROOM FOR EVERYONE
  • Agency: McCANN POLAND, Warsaw
  • Prize: Grand Prix

GATORADE


 
  • Campaign: TURF FINDER
  • Agency: LEO BURNETT, Mumbai
  • Prize: Gold Lion

SIEMENS HEALTHINEERS

  • Campaign: MAGNETIC STORIES
  • Agency: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
  • Prize: Gold Lion

ASDRA

  • Campaign: ABSURD PROMISES
  • Agency: VML, Buenos Aires
  • Prize: Gold Lion

XBOX

  • Campaign: THE EVERYDAY TACTICIAN
  • Agency: McCANN, London
  • Prize: Silver Lion

BANCO DEL PACÍFICO

  • Campaign: GAMER LOAN
  • Agency: PARADAIS DDB, Guayaquil
  • Prize: Silver Lion

PETPACE

  • Campaign: ANIMAL ALERTS
  • Agency: SERVICEPLAN, Munich / L&C, New York
  • Prize: Silver Lion

NOTCO

  • Campaign: NOTTURTLE
  • Agency: GUT, Miami
  • Prize: Bronze Lion

DASA INTEGRATED HEALTH SYSTEM

  • Campaign: BLOOD AID
  • Agency: DM9, Sao Paulo
  • Prize: Bronze Lion

SPOTIFY

  • Campaign: SPREADBEATS
  • Agency: FCB NEW YORK
  • Prize: Bronze Lion

VEOLIA

  • Campaign: PULSE OF NATURE
  • Agency: FAMOUSGREY, Brussels
  • Prize: Bronze Lion

RIP CURL

  • Campaign: RIP CURL VIRTUAL PRO
  • Agency: VML, Sydney
  • Prize: Bronze Lion

 

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