Leo Burnett India has teamed up with insurance brand, ACKO, to launch a new device designed to alert motorbikers to upcoming potholes.
StreetEye, which is a pretty sleek-looking piece of technology, is mounted to motorcycles and is supposed to map potholes in real-time, in turn, saving riders from accidents and hefty bills.
According to the Indian Ministry of Road Transport and Highways, the nation recorded a staggering 4775 accidents and 2140 deaths due to pothole-related accidents just last year. During the monsoon season, the problem is obviously exacerbated to a whole new degree.
The team at Leo Burnett has been researching and working towards finding a solution to the problem. According to a release, the device uses “light detecting stereo cameras.” We don’t really know what the means, but it sounds cool. If this thing actually works, would the folks at Leo Burnett India kindly ship a few to Vietnam for us to test out?
“At Leo Burnett we believe the only way to predict the future is to create it ourselves. We have always been driven by our HumanKind philosophy which puts people and problems at the centre of all our initiatives,” Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett.
“The teams at Leo Burnett have been tirelessly researching, developing and testing various versions of StreetEye to find a solution to one of the vital problem i.e. accidents due to potholes. And we are very excited about this product and would be launching it soon in the market,” added Das.
StreetEye is a mix of creativity and tech, something that the team at Leo Burnett hopes will solve countless problems in the future.
“Creativity’s true potential is in solving larger problems of the world. StreetEye is a perfect example of how by bringing together innovation, data, design & technology and fuelling it with creativity we can create new age solutions to resolve age old problems,” added Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett.
“At Leo Burnett we have realised that by bringing creativity and technology together we can play a greater role in helping solve larger problems together with our client partners.”