Lenovo has announced “Call Eva,” a new initiative from the company’s global Backing Every Business program that gives entrepreneurs a direct line to call Eva Longoria, Lenovo’s global ambassador, for insights on business growth, leadership, and entrepreneurship.
Entrepreneurs can call and leave a voice note with their biggest business questions. Select callers may then be contacted and offered the opportunity to speak with Longoria, live on September 16.
Longoria is a business owner, entrepreneur and investor whose ventures span food, beverage, media and other consumer businesses. She is also the founder of the Eva Longoria Foundation, which works to expand educational and economic opportunities for Latinas.
Longoria also serves as global ambassador for Lenovo’s Twinning initiative, which connects entrepreneurs in different markets who are facing similar business challenges, creating peer-to-peer relationships where they can exchange experiences, perspectives and practical advice.
During Call Eva, she will respond to select questions and share lessons from her own entrepreneurial journey.
“One of the biggest lessons I’ve learned as an entrepreneur is that you don’t have to have all the answers yourself. Some of the best decisions start with asking someone you trust for insights, a fresh perspective or even just reassurance that you’re heading in the right direction,” said Longoria.
“That’s what I love about Lenovo’s Backing Every Business initiative and now Call Eva. We’re giving entrepreneurs a place to bring the questions they’re really wrestling with, because chances are, another business owner has faced similar dilemmas. If something I’ve learned along the way can help someone better navigate a challenge, make a tough decision or take their next step with more confidence, that’s incredibly meaningful to me.”
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“Technology can unlock enormous opportunities for small businesses, but technology alone doesn’t build a business. Entrepreneurs also need access to trusted advice, shared experiences and a community that understands the realities of building and growing a business,” added Emily Ketchen, Senior Vice President and Chief Marketing Officer, Intelligent Devices Group and International Markets, Lenovo.
“Backing Every Business brings those pieces together and Call Eva gives us a new avenue to extend that support while listening directly to entrepreneurs about the challenges they’re navigating. By understanding their questions, we can continue to find meaningful ways to help small businesses move forward and grow with confidence.”
Entrepreneurs in Brazil, France, India, Japan, Mexico, the United Kingdom, and the United States can now call and leave Longoria a voice message with a question about business, leadership or entrepreneurship.
