Lemma, an omnichannel Supply Side Platform for emerging media, has appointed Nicholas Robson as Director of Sales for Australia.
Robson was most recently with InMobi where he was Head of Agency & Strategic Clients and has previously worked with Unruly as the Executive Group Sales Director.
Based in Sydney, Robson will be responsible for expanding Lemma’s presence in Australia through strong partnerships with media agencies, publishers and brands. Leveraging his industry experience, his key mandate will be to generate high-value demand for Lemma’s unparalleled omnichannel supply of Digital Out-of-Home (DOOH), Connected TV (CTV), and Over-the-Top (OTT) supply side solutions.
Commenting on the appointment, Gulab Patil, Founder & CEO of Lemma, said: “Nicholas’ appointment reinforces Lemma’s unwavering commitment to the Australian market. His strategic vision and commitment to excellence makes him the right person to drive Lemma’s growth and establish us as the go-to partner for media agencies and brands in Australia. We couldn’t be more excited to have him on board”.
Robson, added: “As a forward-looking company specializing in emerging media formats Lemma has a powerful proposition for advertisers in Australia. I am looking forward to working with the local and regional teams to push forward this proposition.”
Lemma has been strengthening its presence in Australia since its launch in 2017. Earlier this year, the company made multiple senior-level appointments in the market including that of Areef Vohra as Country Head and Wasiq Kidwai as the Head of Business Development.