Leica has appointed DeVries Global as their Communications agency, tasked with running their advocacy and public relations program in Taiwan.
“Leica, a premium-segment manufacturer of cameras and sport optics products, has attained legendary status because of its commitment to innovation and focus on its end users’ needs,” said the release. “This new partnership with DeVries Global, will help bring Leica’s rich image creation experiences to the growing number of photography enthusiasts in Taiwan.”
“We are honored to be working with Leica, a pioneering brand with an unrelenting passion to innovate, and unleash the creative potential of today’s photographer, ” said Andres Vejarano, Regional Managing Director, Asia, DeVries Global. “Taiwan has a thriving creative community, and through culturally connected communication, we look forward to helping Leica engage and inspire the joy of picture taking in this dynamic market”