First dates are hard but they shouldn’t be. Lego has launched a new campaign to make a date like a date should be, fun.
The campaign, which was created in collaboration with Think Tank Singapore and director Chare Chong sees three couples get together for a first date. The catch?
Well on the table is a lego set. No awkward conversation necessary. No missing eye contact. Just a stress alleviating good time on Valentine’s Day.
“Working with Think Tank and Clare (Chong) was great. The ideas they brought to the entire process helped pushed the film’s concept and craft to another level,” said LEGO, Creative Director, Primus Nair.
“First dates are tough. There’s always some anxiousness surrounding what to say, where to place your hands, and how to maintain eye contact with each other. Recognising these pain points, LEGO took up the challenge to propose a different kind of first date,” added Chong.
“This was such a thrilling project to work on as there is a certain insanity and excitement in not knowing what the final outcome of the video would be,” said Chong.
“It is after all, a social experiment. None of the conversations were scripted, the voice over was created through having one on one interviews with each of the individuals, and the first time these couples ever met was on camera.”
Creative Director: Primus Nair
Art Director: Dale Lam
Content Creator: Jiahui Wee
Copywriter: Adlin Rosli, Aik Tay
Content Strategist: Samuel Lee
Planner: Erika Low
Project Manager: June Foo
Prod Co: Directors Think Tank Singapore
Film Director: Clare Chong
Exec Producer: Rajay Singh/Pat Singh
Producer: Shu Ying
DOP: Earl Nicholas
Art Director: Aloysius Norman Benjamin
Post: DTT Post
Music: and Sound Design: TWO AM MUSIC
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