Lazada Malaysia has appointed Team Lewis as its public relations agency of record following a competitive pitch, the companies announced. The appointment covers an integrated communications remit for the e-commerce platform in Malaysia.
Under the new remit, Team Lewis will lead Lazada Malaysia’s communications strategy across media relations, always-on press office management, campaign amplification, and thought leadership development.
The agency will support business and brand initiatives through strategic storytelling, media engagement, and on-ground activations targeting consumers and sellers.
The appointment comes as Malaysia’s e-commerce market continues to expand due to rising digital adoption and changing consumer behavior. Lazada continues to roll out platform features including its AI-powered shopping assistant, Lazzie, as part of its efforts to deliver more personalized shopping experiences.
“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC, TTeam Lewis.
“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.”
The partnership is already underway, with Team Lewis Malaysia recently supporting communications for Lazada Malaysia’s 6.6 Super WOW Sale campaign.
