MediaCom announced that it has been named Media Agency-of-Record for Southeast Asia-based eCommerce platform, Lazada, in Indonesia, Thailand, and Vietnam. The company’s remit includes both offline media planning and buying.
“We are thrilled to partner with Lazada. Bringing MediaCom’s scaled excellence to a brand that reaches so many consumers every day in Southeast Asia is incredibly exciting,” said Josh Gallagher, COO of MediaCom APAC.
“Our people are up for the challenge of accelerating growth in the region and look forward to bringing our team’s high energy to the fast-paced Lazada team.”
MediaCom’s global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber, and Walgreens Boots Alliance.