Publicis Groupe announced the appointment of Lawrence Yang as Chief Executive Officer of Publicis Media Hong Kong effective on the 1st of June 2021. He will report directly to Tom Kao, CEO of Publicis Groupe Hong Kong.
Lawrence has more than 15 years of industry experience working for global agencies includes GroupM and Publicis Groupe in Australia and the USA.
“The key growth areas in our market are in data and tech-driven media and we are taking great strides forward with our clients. I am confident with Lawrence taking the helm at Publicis Media, we are going to accelerate our transformation to enhance our quality of work and expand our total offerings to all our clients,” said Tom Kao, CEO of Publicis Groupe Hong Kong.
Lawrence will oversee all media brands in Hong Kong, including Zenith, Starcom, Spark Foundry, Digitas, Performics and Publicis PMX.
“Our world is going through many changes and brands are going through transformations. Agencies need to upgrade their offerings from providing services to business solutions. Publicis Groupe has a remarkable set of media brands and brings them all to life in a more integrated way is what our clients want and need in this ever-changing environment,” said Lawrence.
“It’s my honour to join Publicis Groupe and I look forward to working together with Publicis colleagues and clients to drive the business to the next level.”
In addition to the new key hires above, Publicis Groupe made two leadership appointments in February: Chris Cheng has also joined as Head of PMX of Publicis Media Hong Kong, and Sharon Lau as General Manager of Starcom Hong Kong.
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