Laser Clinics Group Launches Feel-Good Brand Campaign via Ogilvy

‘The Science of Feeling Good’.

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Aesthetic treatment company Laser Clinics Group has unveiled a new global brand and category-breaking campaign running across Australia, New Zealand, Canada, and the UK, developed by Ogilvy Network ANZ.

Using a new tagline ‘The Science of Feeling Good’, the brand aims at reinforcing the confidence gained from its treatments, marking a significant shift away from the sector’s typically functional advertising to a more strategic and emotionally driven approach.

“This is the first time any brand in the category is speaking to consumers on an emotional level,” said Ogilvy Sydney Client Lead Clare Lambert.


 

“And we opted to take this approach because while Laser Clinics Group sells treatments, it does so in a way that doesn’t compel consumers to conform to any beauty standards – it just encourages them to feel good, whatever that might mean for them. Because at the end of the day, confidence isn’t a one-size-fits all – feeling confident manifests differently for everyone, which became the central point for the new brand.”

Ogilvy Sydney ECD Clark Edwards added: “Today, in an industry dominated by a sea of same, setting Laser Clinics apart and giving the brand emotional resonance was a great challenge to rise to.”

Laser Clinics Global Chief Customer Officer, Kirstie McCosh said: “Laser Clinics Group is a trusted business that has rapidly expanded across multiple markets in recent years, and we are keen to see our brand continue to grow.  It’s important that our existing, and new client bases understand that we do so much more than just laser.


 


“We were impressed by Ogilvy’s approach and its ability to go well beyond just functional promotion through its integrated offering.  We’re incredibly excited to see the result of our partnership now in market and where our brand can go next.”

The new brand campaign is the first work launched via Ogilvy since being appointed by Laser Clinics Group in 2023 following a competitive pitch.  Initially tasked with providing strategic PR, influencer and social support via Ogilvy PR including its TK.Lab offering, its remit was then expanded to include end-to-end brand strategy and creative across digital, media and in-store.


Credits

  • Brand strategy & creative campaign – Ogilvy Australia
  • TV Production company – Finch
  • Stills Production – Entropico
  • Media – Neo
  • Music composition & sound house – Rumble

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