Landor & Fitch Promotes Trish Folan to General Manager in Sydney

Brand consultancy Landor & Fitch has promoted Trish Folan to General Manager in Sydney. The news comes with the departure of Landor Australia MD Nick Foley after nearly 13 years at Landor.

In her new position, Folan will work alongside the leadership team of Sam Wall and Jessica Murphy, in addition to Daye Moffit who takes on a wider regional strategy role.

Folan was most recently executive director client service with Landor Australia, having held senior client service roles in both Sydney and London.


Folan said: “It’s an exciting time for Landor & Fitch globally, and I’m particularly ambitious about the opportunity to bring the full range of our capability to all our clients.

“I’m also excited about the opportunities created by strengthening collaboration with our sister brands in WPP AUNZ. I have no doubt we can deliver some truly extraordinary work together.”

Lee Simpson, Group CEO whiteGREY, Landor & Fitch, Maverick and Hill+Knowlton Strategies, added: “I have no doubt Trish will be an excellent leader for the Sydney team, building upon the strong foundations we have in place to deliver even more outstanding work for our ambitious client partners,” Simpson said.

“I’m also thrilled about the opportunity to leverage Daye’s stellar strategy skills across the region.”


Landor & Fitch currently works with clients across Australia including Lion, Stockland Tabcorp.


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