Landor & Fitch Makes Pair of Senior Hires for Hong Kong and China

“I am confident the appointments of Hon and Zhang will continue to bolster our business in Greater China.”

Landor & Fitch has appointed Juanita Zhang  and Peggy Hon as General Managers of China and Hong Kong,

The pair will head up a team of leadership and creative talents across Landor & Fitch’s studios in mainland China and Hong Kong to drive a new level of strategic growth for Landor & Fitch in Greater China.

It was additionally announced that Doris Ho, managing director of Greater China will transition to a regional role based out of Singapore.


Hon has built a reputation for transforming some of the world’s most iconic brands including Procter & Gamble, Starbucks, Pernod Ricard, and Huawei.

Zhang brings many years of experience in leading brand transformation projects for clients in the automotive, grocery, financial service, hospitality, consumer goods, internet of things (IoT) and technology space, across core disciplines of brand, digital and retail design.

“Greater China is a key region for Landor & Fitch, and it is a centre of excellence for unique brand-led experience and technology innovation as exemplified by the outstanding work we have done for brands in elevating their appeal for the global audience or helping them to adapt to the hyper-competitive Chinese market,” said Landor & Fitch APAC president Jonathan Cummings.

“I am confident the appointments of Hon and Zhang will continue to bolster our business in Greater China by capitalizing on the growing demand for unique brand-led experiences and transformation from clients in the evolving consumer landscape.”


Zhang added: “I am thrilled to be joining an agency that has long been a leader in transforming brands and businesses. There is a lot of potential and opportunities in the Greater China region driven by the growing needs for brands to reinvent and reconnect with consumers in a rapidly changing environment.

I am delighted to take up the role to further elevate Landor & Fitch’s position in the market and demonstrate our excellence in brand transformation and experience creation with award-winning strategy and dynamic and bold solutions to unlock sustainable growth for clients.”

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