Landor & Fitch Expands APAC Leadership in Brand-Led Experience, Creative & Business Development

The expanding team reflects a strategy to further enhance the firm’s strategic brand and design offering, says L&F.

New hires Kirsten Dunlaevy, Abel Sim, Damian Arce and current APAC President Jonathan Cummings

Specialist brand and design consultancy, Landor & Fitch, has announced a series of senior appointments to a growing APAC team. The appointments add to a 300-strong team located in studios across the region in cities including Tokyo, Mumbai, Sydney, Beijing, and others

Kirsten (Kiki) Dunlaevy joins the senior leadership team at Landor & Fitch in Australia as Executive Business Director. She brings over 17 years of experience, having launched award-winning brand and experience design work, led world-class digital/social campaigns and has spearheaded significant new business wins for some of the world’s most recognised brands including Samsung, AstraZeneca, Pernod Ricard, Telstra, Westfield and Macquarie.

With strengths in team development, client engagement and new business strategy, an appreciation for design and a strong belief in the power of brand, Kiki will leverage her skills and experience to facilitate growth for Landor & Fitch in Australia and New Zealand.


Also announced is Abel Sim joining from Accenture Song as Executive Director of Experience for the APAC region. Over the last two decades, Abel has worked closely with MNCs and SMEs to plan and deliver cross-platform strategies to transform companies like Netflix, Fanta and Porsche. He will be heading up the brand experience practice in APAC and accelerate growth in response to increasing demand for brand-led experience strategy.

Additionally, Damian Arce joins Singapore studio as Creative Director for Southeast Asia. No stranger to Landor & Fitch, Damian has been a driving force in pushing the creative boundaries in Mexico and across the Americas before relocating to Singapore. With over 20 years of experience, his brand and design abilities are specialized to FMCG, financial services, hospitality and technology, having worked with Starbucks, Intel, Accenture, Citibank and American Express.

The new hires will further enhance the firm’s strategic brand and design offer, driving impactful transformation strategy and brand-led experiences for clients in the APAC region.

“I am delighted to have not one but three exceptional leaders in their own fields to round up a successful string of key appointments we have made in the APAC region as we continue to develop an extraordinary group of creative, strategic and design specialists across the region to ensure we deliver powerful and tangible business results for our clients,” said Jonathan Cummings, President, APAC of Landor & Fitch.


“It’s an exciting time for Landor & Fitch as we continue on our rapid growth trajectory, consistently building our team of over 300 in the region to deliver even more extraordinary work for our clients.”

Harold Henry

Harold Henry

Quite the personality, a regular contributor, and we like to keep him around.

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