Lakme & Elle 18 Award Integrated Creative Mandate to FCB India

    Both cosmetic brands belong to the parent company HUL.

    By The Staff - Jan 29, 2021
    Lakme & Elle 18 Award Integrated Creative Mandate to FCB India

    FCB India today announced that it has been awarded the integrated communication mandate of India’s brands Lakme & Elle 18 following a multi-agency pitch.

    FCB India will lead the creative mandate for the cosmetic brands with a communication strategy that aims to be more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.

    Launched in 1952, Lakme is one of the first home-grown successful cosmetics brands in India. Elle 18 is known mostly for its affordable beauty products.

    Both brands belong to the parent company- HUL.

    “We are proud to partner Lakme and Elle 18 in India,” said Rohit Ohri, Group Chairman & CEO, FCB India. “These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”

    FCB India won Gold at Cannes in 2018 and 2019 and has earned the highest honors at National and International award shows since then.

    “Lakme is a brand that has witnessed the internal and external journeys of Indian women,” added Swati Bhattacharya, CCO of FCB. “To be a part of this brand’s voice makes it an absolutely exciting opportunity for us.”

    FCB was also recognized by ADWEEK as the Global Agency of the Year 2020.


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