Arvin Tang, Elizabeth Tan, James Brasher, Miranda Yeo, and Agung S. Ongko
Independent consultancies Rice and Akin have launched a new business unit, Lab360, to help organizations design, integrate and innovate marketing and communications for business growth across Asia.
“The events of the past year have chipped away at marketing and communications silos because brands recognize that what they say, do, and believe are intertwined to an unprecedented degree,” said Agung S. Ongko, Head of Lab360 and Director, Strategy and Insights at Rice.
“Lab360 will serve as that intersection to map out all earned, paid, and owned channels in one place while identifying data-led interventions for business impact.”
Through a consultancy approach that emphasizes co-creation with clients, Lab360 specializes in three pillars of capabilities – Insights, Brand, and Future.
Insights: Diving into audience behavior, competitive landscape, channel effectiveness, and attribution, among others.
Brand: Enhancing credibility and deepening engagement with communities of advocates through content that is delivered across different channels.
Future: Helping businesses future-proof their offerings by consulting on digital-led business models and customized marketing strategies.
“We’ve been working closely with Rice, and both our consultancies are aligned in our approach to partnering clients in an agile, collaborative, and human-centered way,” said Arvin Tang, Managing Director, Akin.
“With Lab360, we are bringing together a team of diverse and passionate consultants with extensive experience and knowledge, to help clients get the most out of their marketing and communications efforts.”
Lab360 aims to help brands tell multifaceted stories and engage their audiences with personalized precision.
“The services offered by Akin and Rice perfectly complement each other, with a healthy level of overlap. Our areas of expertise around brand strategy, digital marketing, reputation management, and media relations all come together in a unique way under Lab360,” said James Brasher, Managing Partner, Rice.
“Together, we help clients get more return on their marketing and communications investments. More importantly, both our consultancies adopt a people-first approach to building our businesses, which translates into great work and results. From a partnership and cultural alignment perspective, Lab360 will benefit our teams as well as our clients.”
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