Snack brand Kurkure has launched a new campaign film pitching its Kurkure Chaat Fills. Titled “Maal Andar Hai” featuring brand ambassador, Sara Ali Khan.
In the one-minute spot Sara Ali Khan plays a gangster perched in power sitting in a warehouse as one of her underlings, Guddu, grovels at her feet professing to possess information about the elusive “treasure” hidden inside a cupboard.
The cupboard is opened and therein is a bag of snacks. Guddu figures it’s game over.
However, after trying them she agrees ‘Right, you are Guddu, treasure is truly inside this.” Guddu is shocked but he lives to see another day… or anotherbag of Chaat Fills in this case.
As the brand describes it on its YouTube page “Kurkure brings to you all new chaat fills that brings together the fun of Indian street food and an exciting snacking experience.”