Bank of Ayudhya has launched a funny new campaign for Krungrsi Health Insurance in collaboration with Leo Burnett Thailand. Made up of four spots, “Follow Your Plans” features different individuals breaking the fourth wall to correct the less than reliable narrator.
“Mr. Tan, a coffee shop owner. Big responsibilities for both his family and employees. So he had a big health insurance plan…” says the narrator.
“No I’m single. That’s not my employee. This is not my son,” Mr. Tan replies.
Well, he’s in luck. It turns out Krungri’s plans are easily adjustable for any situation. What better way to humanize something as mundane as health insurance than a bit of humor and customers cutting through the bull?
There’s no real surprise here either; Leo Burnett Thailand has been churning out some very fun stuff for quite some time now.
Client: Bank of Ayudhya Public Company Limited
Product/Service: Krungsri Health Insurance
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Pathida Akkarajindanon
Art Director: Pajaree Phoosakolcharoensakdi, Sompat Trisadikun
Copywriter: Khamolchanok Masaphan
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Sawarin Juntaratip
Agency Producer: Rungrudee Chinpratan
Production Company: Who Shoots Co., Ltd.
Film Director: Thapakron U-sakul
GM: Chataleena Sawangnet
Assistant Director: Phuttisan Sayanhavikasita, Thanachote Thaveewitthayakul
Executive Producer: Cattleya Sirisinakorn
Production Manager Ratchada Sawangnet
Production Art Director: Thanet Dusadeevanichaya, Chutipat Timrat
Propsmaster: Kornkamon Wansungnoen
Cinematographer / D.O.P: Anuwat Thongiam
Editor: Tada Wong
Post Production House: Edittide Post Production
Colorist: Sarayuth Pruaksawattanachai
Online Artist: Thanapron Arpapronnopparath
After Effect Team: Decha Phaseerod, Sakphon Na Pathalung
Post Producer: Pakorn Thamkhantipong
Sound Production Company: S.O.S. Studio of Sound Co., Ltd.
Sound Engineer: Auttawood Chinchanakarn
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