Krungsri Health’s Narrator Might Be Wrong, But Their Insurance is Spot On

    A human touch to health insurance.

    By Asia Ad Junkie - Apr 6, 2021
    Krungsri Health’s Narrator Might Be Wrong, But Their Insurance is Spot On

    Bank of Ayudhya has launched a funny new campaign for Krungrsi Health Insurance in collaboration with Leo Burnett Thailand. Made up of four spots, “Follow Your Plans” features different individuals breaking the fourth wall to correct the less than reliable narrator.

    “Mr. Tan, a coffee shop owner. Big responsibilities for both his family and employees. So he had a big health insurance plan…” says the narrator.

    “No I’m single. That’s not my employee. This is not my son,” Mr. Tan replies.

    Well, he’s in luck. It turns out Krungri’s plans are easily adjustable for any situation. What better way to humanize something as mundane as health insurance than a bit of humor and customers cutting through the bull?

    There’s no real surprise here either; Leo Burnett Thailand has been churning out some very fun stuff for quite some time now.



    Client: Bank of Ayudhya Public Company Limited
    Product/Service: Krungsri Health Insurance
    Creative Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Executive Creative Director: Ariyawat Juntaratip
    Creative Director: Pathida Akkarajindanon
    Art Director: Pajaree Phoosakolcharoensakdi, Sompat Trisadikun
    Copywriter: Khamolchanok Masaphan
    Account Management Director: Rathawan Sukanake
    Account Director: Pattra Ketsamathi
    Account Executive: Sawarin Juntaratip
    Agency Producer: Rungrudee Chinpratan
    Production Company: Who Shoots Co., Ltd.
    Film Director: Thapakron U-sakul
    GM: Chataleena Sawangnet
    Assistant Director: Phuttisan Sayanhavikasita, Thanachote Thaveewitthayakul
    Executive Producer: Cattleya Sirisinakorn
    Production Manager Ratchada Sawangnet
    Production Art Director: Thanet Dusadeevanichaya, Chutipat Timrat
    Propsmaster: Kornkamon Wansungnoen
    Cinematographer / D.O.P: Anuwat Thongiam
    Editor: Tada Wong
    Post Production House: Edittide Post Production
    Colorist: Sarayuth Pruaksawattanachai
    Online Artist: Thanapron Arpapronnopparath
    After Effect Team: Decha Phaseerod, Sakphon Na Pathalung
    Post Producer: Pakorn Thamkhantipong
    Sound Production Company: S.O.S. Studio of Sound Co., Ltd.
    Sound Engineer: Auttawood Chinchanakarn

    Get more brand in your diet

    We never share your info, we only share ours.