Krungsri First Choice launched a new campaign reminding us all that mom and grandma aren’t always there to take care of us.
According to the credit card company, the majority of gen-y have changed their spending habits; they would not have enough money to pay the bills if they needed to go to the hospital. Additionally, while they have more responsibility for health costs, many of them saw salary reductions or were recently laid off.
Krungsri’s newest campaign introduces a 6-month health plan at 0% interest because mom’s not always around to scold us into making the smart, healthy choice.
The funny 30-second spots feature a mother smacking barbequed pork out of her son’s hand and a grandma sending her granddaughter back to shore before she can hop on a wakeboard.
We are all embarrassed over how relatable it is.
Title: BBQ; Wakeboard
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya, Arnon Kanchanapun
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen
D.O.P: Natdanai Naksuwan
Editing Company: Matad Co., Ltd.
Editor: Sippanart Olarnsaritkul
Sound Production Company: Pumpumpumpum Co., Ltd.
Post Production Company: One cool production Co., Ltd.
Media Agency: Initiative
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