Krungsri First Choice Says Mom Can’t Always Scold You, Look After Yourself

    By Asia Ad Junkie - Nov 24, 2020
    Krungsri First Choice Says Mom Can’t Always Scold You, Look After Yourself

    Krungsri First Choice launched a new campaign reminding us all that mom and grandma aren’t always there to take care of us.

    According to the credit card company, the majority of gen-y have changed their spending habits; they would not have enough money to pay the bills if they needed to go to the hospital. Additionally, while they have more responsibility for health costs, many of them saw salary reductions or were recently laid off.

    Krungsri’s newest campaign introduces a 6-month health plan at 0% interest because mom’s not always around to scold us into making the smart, healthy choice.

    The funny 30-second spots feature a mother smacking barbequed pork out of her son’s hand and a grandma sending her granddaughter back to shore before she can hop on a wakeboard.

    We are all embarrassed over how relatable it is.


    Title: BBQ; Wakeboard
    Client: Ayudhya Capital Services Company Limited
    Product/Service: Krungsri First Choice
    Creative Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Executive Creative Director: Ariyawat Juntaratip
    Creative Director: Sarut Yungcharoen
    Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
    Copywriter: Kittinat Prasomsap
    Account Management Director: Rathawan Sukanake
    Account Director: Pattra Ketsamathi
    Account Executive: Naphat Chiangrat
    Agency Producer: Rungrudee Chinpratan
    Strategic Planner: Praewpakorn Chumsainaayudhaya, Arnon Kanchanapun
    Production Company: Factory01 Co., Ltd.
    Film Director: Wuthisak Anarnkaporn
    Assistant Film Director: Mattanee Uajarernsup
    Production Producer: Rungtawan Nanthasaen
    D.O.P: Natdanai Naksuwan
    Editing Company: Matad Co., Ltd.
    Editor: Sippanart Olarnsaritkul
    Sound Production Company: Pumpumpumpum Co., Ltd.
    Post Production Company: One cool production Co., Ltd.
    Media Agency: Initiative

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