Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following transition of Matt Ware to the position of CEO of IPG Mediabrands.

Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI.

Biti brings 15  years of advertising, marketing, and technology experience across the Asia Pacific region, most recently as APAC Head of Operations, Client & Growth at Media.Monks.


“Kris has a great reputation for driving operational excellence and commercial transformation” said Leigh Terry, CEO IPG Mediabrands APAC.

“Her deep-seated knowledge of marketing technology paired with an unrivaled passion and tenacity for the forward progress of this industry, make her the perfect hire to lead our digital performance specialists across the Asia-Pacific region. We are very excited to have her on board” Terry concludes.

Biti added, “I am joining Kinesso at a time of exponential technological advancements, ever shifting consumer behaviour and heightened privacy scrutiny.

More than ever, brands are seeking expertise and agility as they navigate the complexities of data, analytics, and their technology stack. The combination of Kinesso’s innovative solutions, top-tier services, and exceptional talent is the winning combination to propel our clients forward.”


Biti will be located in the Kinesso RHQ in Singapore, and report to Leigh Terry, CEO IPG Mediabrands Asia-Pacific. Her position is effective Thursday 11 April.


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