Kraft Heinz has appointed TBWA\Sydney as its creative agency of record for Golden Circle in a closed pitch process.
The agency will be responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand.
Rebecca Preston, chief marketing officer, Kraft Heinz said: “TBWA has a proven track record of bringing both world-class disruptive, cut-through thinking and a genuine level of partnership to brand creative development. We are looking forward to unleashing their talents across our beverages portfolio.”
Having begun its operation in 1947 in Queensland, Golden Circle has become a household staple and an iconic brand through the ages.
Nitsa Lotus, chief growth officer at TBWA\Sydney added: “We are thrilled to be working with such an iconic Australian brand in Golden Circle. It is a leader brand with the heart and soul of a challenger. We are looking forward to partnering with Kraft Heinz to help create the next exciting new chapter in this brand’s future.”