Kraft Heinz in China has appointed BBH China to creative duties. The agency will be the lead creative agency on three Kraft Heinz brands in the country including Master Soy Sauce, Heinz Western Sauces, and Heinz Infant Nutrition.
BBH China’s scope of work will cover brand and communication strategy across the three brands, the agency said.
“The BBH China team impressed us with their brand-building expertise, deep knowledge of the China market and the competence of their working team,” said Dhiren Amin, Chief Marketing Officer, Kraft Heinz, Asia. “We look forward to leveraging their expertise in accelerating preference for our brands in China.”
“It’s a great privilege to be appointed the creative agency for Kraft Heinz China,” said Christine Ng, CEO of BBH China. “The company is well known for developing sophisticated integrated marketing campaigns globally and we are looking forward to partnering with them to create memorable and effective work in China.”
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