KPop Girl Group “Twice” Signs on to Promote Pocari Sweat

South Korean KPop girl group TWICE has been tapped by Donga Otsuka Co. to promote flagship sports drink Pocari Sweat. The spot which starting ariing this week features the group’s nine members (yes, nine) going to the beach sporting attire that matches the drink’s traditional blue and white color scheme.

“TWICE was picked as Pocari Sweat’s model for the beverage’s 30th anniversary,” JYP Entertainment said, adding that TWICE has become the first idol group to model for the iconic drink product.

Donga Otsuka is a joint venture company between Donga Pharmaceutical of Korea and Otsuka of Japan. In a released statement they said: “TWICE’s energy, combined with the ad’s concept, will win the hearts of consumers.”


Or something.

Twice has done their fair share of advertising. Some intrepid soul actually compiled them all in this sixteen-minute clip. Alrighty.

Asia Ad Junkie

Asia Ad Junkie

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