For its ‘Shot on iPhone’ campaign, Apple is taking it right into Samsung’s backyard featuring one of the country’s other highly popular exports – Kpop.
The campaign film by NewJeans features the song”ETA” which is from the group’s mini-album ‘Get Up.’ The official music video for the song was filmed entirely with iPhone 14 Pro.
The video was directed by Wooseok Shin in collaboration with TBWA/Media Arts Lab as part of the long-running Shot on iPhone campaign.
Here is the 38-second spot.
The iPhone also features quite prominently in the full-length official MV of ‘ETA’.
