Korean American Rapper Jay Park Pitches iPad Pro with Webtoon Artist Namon

Apple has partnered with Korean American rapper Jay Park, film director, Kyu Ha Kim, and Korean webtoon artist, Namon, to pitch the iPad Pro by creating an entire webtoon-inspired music video for Park’s latest single, Bite.

The spot marks the first international installment of Apple’s “Made on iPad” campaign.

The 40-second music video pulls viewers between reality and the world of webtoons — showing off the iPad Pro’s creative creds.

 
 

Creative work was done in collaboration with TBWA\Media Arts Lab Seoul and PlanIt Production.

You can also view the official music video for Bite here:

 
 

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