Korean Actor Hyun Bin Stars in Campaign by Smart Communication in The Philippines

    By Bobby McGill - Jun 5, 2020
    Korean Actor Hyun Bin Stars in Campaign by Smart Communication in The Philippines

    Philippines’ telcom and digital services provider Smart Communications, has launched a new campaign starring South Korean actor Hyun Bin, developed by Grey Manila anchored on simplifying technology to improve lives with the tagline “Simple. Smart Ako” which translates to Simple. I’m Smart.

    The video was launched on TV as well as on social media, where it has wracked up almost 2.4 million views and counting, said Grey Manila.

    “Digital technology made this happen,” said Jane Basas, Smart Senior Vice President and Head for Consumer Wireless Business. “We were all monitoring and coordinating the actual shoot in Korea remotely from our homes in Metro Manila. The whole team, including our agency Grey Manila, the production team-Plan B and Unitel Straight Shooters, were giving comments and directions in real time.”

    “We’re proud to be part of a campaign that is relevant to the lives of the Filipinos,” added Grey Manila CEO John Lucas. “Connection that is easily accessible, stable and strong is even more important in these challenging times. And the brand’s ‘Simple. Smart Ako’ (I ‘m Smart) campaign perfectly captures that.”


    Smart Communications, Inc.
    PLDT Chairman and CEO: Manuel V. Pangilinan
    Smart President and CEO and PLDT Chief Revenue Officer: Alfredo S. Panlilio
    SVP and Head, Consumer Business – Wireless: Jane J. Basas
    Department Head/ VP, Corporate Marketing & Strategy: Lloyd Manaloto
    AVP/ Center Head, Marketing Services Operations: Mon Samarista
    Senior Manager, Influencer & Endorser Engagement: Camille Mamangon
    Manager, A&P, Logistics & Agency: Weng Delos Santos

    Grey Manila
    Chief Executive Officer: John Lucas
    SVP for Accounts: Meldy Warren
    Group Account Director: Katya Gozo
    Sr. Account Manager: Miguel Cordero
    Chief Creative Officer: Eugene Demata
    Deputy Executive Creative Director: Marci Reyes
    Sr. Art Director: Paik Abanilla
    Copywriters: Marci Reyes, Marrinel Poblete
    Chief Strategy Officer: Agnes Martinez
    Strategist: Cristina Flores

    PlanB Production Agency
    Broadcast Producer: Janet B. Liong, Joy Barbara, Cherry Bacani

    UxS Inc.
    President & CEO: Madonna Tarrayo
    Executive Producer: Ruth Colacion

    Museum Contents
    Director: Kwan
    Executive Producer: Monica Chang
    DOP: Han Bit
    First AD: Kim Kyung Sik

    Post House: 361

    Sound Design
    Music: Jasper Perez
    Sound Engineer: Pope Paredes

    Print Production
    Photographer: Yeongjun Kim
    Print Producer: Vivian Cho


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