For the first time since people started keeping track of such things, wine imports have exceeded whiskey imports in South Korea.
According to the Korea International Trade Association wine accounted for 24.9 percent of Korea’s total imports of foreign alcohol, while whiskey imports accounted for 24.1 percent.
Compared to last year, Korea’s wine imports grew 5.5 percent in the first half of 2015, while those of whiskey imports declined.
This coming after a rebound in 2014 of whiskey imports following three straight years from 2011 to 2013 of steady decline.
The increase in wine consumption reflects changes in Korean drinking patterns, specifically a more health conscious Korean consumer.