Know What’s AI and What’s BS – Publicis Challenges Inflated AI Claims With its BSBot

“AI is one of the most profound things we’re working on as humanity. It’s more profound than fire or electricity…”

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If you haven’t noticed, AI is a bit of a thing now, with the AI buzz setting agendas everywhere. In response, Publicis Groupe say it is taking a stand to remove the BS from AI.

“From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using AI as a catch-all solution, everyone has a prophecy to push.

And as can be seen below, each claim is bigger and bolder than the last – with the CEO of Google, Sundar Pichai, even proclaiming it eclipses the discovery of the uses of fire.


 

Knowing that the hype and hubris will only intensify during the Cannes Lions Festival, Publicis is looking to cutting through exaggerated AI promises.

With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions that should be asked.

The bot will be launched on Monday 17th June and made available exclusively to the Groupe’s clients.


 

Throughout the festival Publicis will also host more than 30 closed-door sessions, delivering the real deal on AI for its clients: what’s real, what’s ready and what’s relevant for their industry-specific business challenges and marketing imperatives.

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“The only thing more widespread than AI at the moment is the noise surrounding it,” said Arthur Sadoun, Chairman & CEO of Publicis Groupe.

“Cannes will only amplify it further. AI is already helping to deliver some outstanding creative work and I’m sure we’ll see more of that on the Croisette. But as an industry, we are at risk of trying to make AI everything, everywhere, all at once.

Unlocking its full power means basing it on real data, making it ready for 1:1 marketing, and ensuring it is relevant to specific business needs by designing for outcomes, not output. Through our closed-door sessions, we will set out exactly how we can deliver that, through CoreAI, to accelerate our clients’ business and marketing transformation. But don’t tell the bot I said that…”.

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