Kmart Celebrates All Different Christmases in New Campaign

Kmart has rolled out a new campaign with DDB Melbourne celebrating all kinds of Christmases. The 60-second spot takes Kmart in a new direction by leaning on emotional brand storytelling and tapping into the idea that Christmas is different for everyone.

Brought to life by Exit Films’ Stefan Hunt, the campaign celebrates that diversity, from a truck driver with a snow globe on his dashboard to a dog sparking a tree disaster, a festive office party to a Christmas light-adorned caravan.

It’s all set to ‘One Little Christmas Tree’, the Stevie Wonder track given a new lease on life thanks to Australian artist Jerome Farrah.

 
 

“We’re excited to launch ‘All Kinds of Christmas’, celebrating all of the different ways Australians come together at this special time of year. Created by the team at DDB, this idea celebrates our purpose of making everyday living brighter, through emotive storytelling that shows how our low prices and on trend products can enable the kind of Christmas you want, whatever that may be,” said Kmart chief customer officer Lil Velis.

“This Christmas, we want to create a deeper connection with our customers by celebrating what makes each of us unique and the community connection that bonds us all,” added Velis.

 
 

The campaign launched over the weekend and will run until Christmas Day across TV, cinema, OOH, radio, online, and social.

Credits:

KMART

CHIEF CUSTOMER OFFICER: Lil Velis
CREATIVE DESIGN MANAGER: Nicole Hayes
DIGITAL CREATIVE MANAGER: Ryan Purcell
BRAND SPECIALIST: Charlotte Gergley

DDB MELBOURNE

GROUP EXECUTIVE CREATIVE DIRECTOR: Psembi Kinstan
CREATIVE DIRECTOR: Erica Stevens
SENIOR ART DIRECTOR: Rebecca Morriss
SENIOR COPYWRITER: Jake McLennon
HEAD OF INTEGRATED CONTENT: Renata Barbosa
SENIOR LEAD PRODUCER: Sonia McLaverty
GROUP MANAGING DIRECTOR: Mike Napolitano
SENIOR BUSINESS DIRECTOR: Sarah Newell
BUSINESS DIRECTOR: Hayley Kroon

EXIT FILMS

DIRECTOR: Stefan Hunt
EP: Leah Churchill- Brown, Declan Cahill
PRODUCER: Alexandra Taussig
DP: Campbell Brown
ART DIRECTOR: Jen Waters

THE EDITORS

EDIT HOUSE/EDITOR: The Editors / Leila Gaabi

SOUND

SOUND: Bang Bang Studios / Sam Hopgood

MUSIC

MUSIC: Level Two Music / Karl Richter / Mel Jong

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

Related