Klook, along with BBH Singapore, has launched ‘Get Your Travel Right’, a global brand platform marking the agency’s first work for Klook following a competitive pitch.
The campaign tackles the growing complexity of holiday planning, launching across 15 markets, including US, UK, Australia, Singapore, India, Germany, China, Taiwan, Hong Kong, Japan, the Philippines, Thailand, Indonesia, Vietnam and Malaysia.
From hotels to attractions, transport and dining recommendations, travelers are navigating an overwhelming number of websites, apps, reviews, and booking platforms before they even leave home, according to the release.
‘Get Your Travel Right’ comes to life through two expressions. The first shows how Klook brings accommodation, transport, attractions, and experiences together on one platform. The second focuses on the travel planners who organize trips for their groups.
The platform is supported by Klookmojis, a visual identity system developed by BBH Singapore that turns the Klook logo into a collection of travel-inspired icons, from hotels and trains to sushi, safaris, and skydives.
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The campaign is powered by an AI-enabled production system capable of generating thousands of hyper-local, market-specific Klookmoji executions, allowing Klook to adjust to travel trends and inventory across the 15 markets.
According to Klook, proprietary research found that travel planning is among the least appreciated responsibilities within friend and family groups, despite often determining whether a trip succeeds or fails.
As part of the campaign, Klook is launching a global search for five travel planners who will win a 7-day hosted trip to Switzerland in December 2026. The initiative will be amplified through Klook’s network of more than 30,000 Kreators and social content encouraging travelers to recognize the planners in their lives.
“Travel should be easier than ever,” said Khairul Mondzi, Executive Creative Director, BBH Singapore.
“Instead, many people find themselves juggling dozens of tabs, conflicting reviews and endless decisions before they’ve even packed a suitcase. And in every friend group, there’s usually one person carrying most of that burden. That’s what inspired this campaign. Klook helps travellers get travel right, but we also wanted to recognise the people who’ve been quietly doing that work for everyone else all along.”
“More choices should make travel better, but too often it makes planning harder,” said Marcus Yong, VP, Global Marketing, Klook.
“By bringing the essential parts of a trip together, Klook helps travellers cut through endless comparison and book with confidence. That is how we help people ‘Get Your Travel Right’ when they Book with Klook. We also want to celebrate the person who makes every great holiday happen: the travel planner behind the moments everyone else gets to enjoy.”
‘Get Your Travel Right’ launches globally in August across film, digital, social, PR, and out-of-home channels.
Credits
Client: Klook
Agency: BBH Singapore
Managing Director: Sid Tuli
Chief Creative Officer: Sascha Kuntze
Executive Creative Director: Khairul Mondzi
Associate Creative Director: Marielle Nones
Senior Copywriter: Judy Au
Art Director: Daphne See
Copywriter: Nicole Kee
Junior Creatives: Prakhar Bansal, Rusmatin Rosnan
Chief Strategy Officer: Stephane Missier
Head of Strategy: Amanda Lim
Strategy Director: Ruth Lim
Communications Strategist: Kristal Lee
Social Director: Rebekah Anthony
Junior Strategist: Gershayn Phua
Executive Producer: Wendi Chong
Senior Producer: Chun Yi Kwek
Producer: Nadira BMZ
Editors: Allan Yeo, Amos Tan, Gerard Koh
Designer: Rui En Neo
Head of Business Leadership: Lynette Chua
Head of Growth: Siying Goh
Business Director: Gabrielle Munro
Associate Account Directors: Sabrina Ang, Bernice Ong
Account Executive: Pei Xuan Soh
Audio and Sonic Branding by: FVSE
