Klook has rolled out its upgraded Kreator Shops feature to more than 30,000 Kreators across 88 markets. The launch took place at KREATORVERSE 2026, Klook’s annual global creator summit, held in Phu Quoc, Vietnam.
Kreator Shops gives creators a single link that holds their full slate of recommendations, spanning attractions, tours, hotels, food and beverage, and transport, across any destination. Creators curate what they want to feature, while their audience can browse and book at any time.
The feature replaces a model in which creators previously needed a separate affiliate link for every post.
Kreator Shops consolidates a creator’s full range of experience picks into a single, always-on storefront page, removing the need for individual links per post.
The feature allows creators to embed social-native content into their Kreator Shops, creating a direct bridge from social platforms to the storefront and allowing audiences to book experiences from there.
Kreator Shops is open to every Kreator in the program, regardless of experience level, and is designed to be customizable to suit each creator’s content style and audience.
“Influence isn’t disappearing, but what it means to be influential is changing,” said Marcus Yong, Vice President of Global Marketing, Klook.
“Our Kreators aren’t just sharing travel content, they’re actively inspiring movement. Follower counts and reach are only one aspect of influence, with trust being the key currency that actually drives action. We’ve seen this evolution first-hand through the Klook Kreator Program. Our role is to give Kreators the tools, access and opportunities to build on that trust, while giving them more ownership over how they curate, share and earn.”
According to Klook’s Travel Pulse 2026 study, four in five travelers have booked a travel experience because a creator recommended it, and more than a third point to a micro or niche creator, rather than a celebrity, as the reason they booked.
