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    Kiwis Trade Anything and Everything with Trade Me

    By Asia Ad Junkie - May 27, 2021
    Kiwis Trade Anything and Everything with Trade Me

    Trade Me has launched a new brand campaign in collaboration with Clemenger Group. The ads, directed by Wade Shotter of Finch, are now running across TV, social, and OOH.

    Potato shaped like a bear? Got it. A car big enough for the whole family to annoy you? They’ve got that too. The campaign features just about anything you’d want or need accompanied by data on Trade Me transactions.

    It’s a fun and straight-to-the-point campaign illustrating the usefulness and versatility of the platform.

    “We’re delighted with the new campaign. It conveys the trust Kiwis have in Trade Me, helping them find the stuff they need, while capturing our brand’s unique and charming tone,” said Trade Me’s head of brand, Sarah O’Leary.

    The campaign marks the third round of work released with Clemenger Group agencies, in collaboration between Clemenger BBDO Wellington and Colenso BBDO.

    Credits:

    CLIENT: Trade Me
    DIRECTOR OF BRAND, MARKETING AND COMMUNICATIONS: James Perrin
    HEAD OF BRAND: Sarah O’Leary
    BRAND MANAGER: Caroline Brown
    AGENCY: Colenso BBDO / Clemenger BBDO Wellington
    MEDIA AGENCY: MBM
    PRODUCTION COMPANY: FINCH
    DIRECTOR: Wade Shotter
    MANAGING DIRECTOR: Corey Esse
    EP: Rebekah ‘Bex’ Kelly
    PRODUCER: Kristian Eek
    DOP: Ziga Zupancic
    EDITOR: Julian Currin
    POST-PRODUCTION: Creature Post
    COLOURIST: Matic Prusnik
    ONLINE: Lakshman Anandanayagam
    MUSIC COMPOSITION: Liquid Studios
    SOUND DESIGN: Liquid Studios
    SOUND ENGINEER: Craig Matuschka
    STILLS PHOTOGRAPHY: Troy Goodall, Match Photographers

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