KiwiPlates Tugs at Our Heartstrings with a Nostalgic Love Story

    By Sam Roth - Jul 26, 2021
    KiwiPlates Tugs at Our Heartstrings with a Nostalgic Love Story

    KiwiPlates has launched a new brand commercial in collaboration with Saatchi & Saatchi New Zealand. The nostalgic one-minute spot is backed by Donna Lewis’s classic, I Love You Always Forever

    Set in a roller skating rink, the ad features the first moments of a love story before jumping to a future filled with happiness. The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalized plates can represent those special moments.

    “Plates are commonly known for being fun and getting attention, but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before,” said Karl Plank, marketing manager of KiwiPlates.


    While it’s nothing groundbreaking, it is a sweet little smile-inducing piece of advertising.

    “Connecting brands with people through emotional story telling is what we as an industry always want to be doing. If there was ever a brief that asked for just that, this was it. Tell a meaningful story about a license plate,” said Steve Cochran, CCO of Saatchi & Saatchi.



    Company: KiwiPlates
    Managing Director: Mark Wilson
    Marketing Manager: Karl Plank
    Marketing Coordinator: Christie McPherson

    Creative agency: Saatchi & Saatchi NZ
    Chief Executive Officer: Mark Cochrane
    Chief Creative Officer: Steve Cochran
    Executive Agency Producer: Jane Mill
    Copywriter: Rebecca Sharp
    Art Director: Matthew Aitken
    Chief Strategy Officer: David McIndoe
    Group Business Director: Nick Bulmer
    Business Director: Kate Gyde
    Business Executive: Zoe Lloydd

    Production company: Sweetshop
    Director: Zoe McIntosh
    Executive Producer: Ben Dailey
    Executive Producer: Kate Roydhouse
    Producer: Anna Stuart
    DOP: Marty Williams
    Editor: Julian Currin
    Grade: Dave Gibson
    Online: Stu Bedford
    Music: “I Love You Always Forever” written and recorded by Donna Lewis
    Music search and licensing: Jonathan Mihaljevich, Franklin Rd
    Audio post mix: Stefaan Van Leuven, Franklin Rd

    Media Agency: Zenith
    Group Business Director: Susan Benseman
    Digital Business Manager: Tonga Snook
    Business Manager: Kim Gribble

    Get more brand in your diet

    We never share your info, we only share ours.