Kimberly-Clark Australia has appointed R/GA Australia to its Kleenex and VIVA brands. R/GA will focus on the tissue, toilet paper, and paper towel categories, with the goal of driving growth through marketing and innovation
R/GA will be tasked with positioning the brands for growth in Australia and lead the creative go-to-market strategy while working with Mindshare and The Ship, Kimberly-Clark’s media, and shopper agencies respectively.
“We partnered with R/GA as we admire their innovative approach and enthusiasm for us to be bold,” said Kim Wright, Senior Brand Manager – Kleenex. “We are looking forward to working with them closely on our brands that many Australian consumers use every day.”
Kimberly-Clark joins a roster of clients which includes Nike, Google, Toyota, Slack, among others.
“We are thrilled to partner with Kimberly-Clark to evolve the positioning of such significant brands in Kleenex and Viva, especially at a time when their products are more important to people than ever,” said Michael Titshall, VP, Managing Director, R/GA Australia. “From our first conversation, it was clear they were an ambitious team, intent on challenging the category; a journey we are pleased to join them on,” he added.
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