Forget Cute and Cuddly – Kiddo’s Launches Nightmarish Diaper Campaign via J. Walter Thompson


Kiddo’s Diaper Pants and J. Walter Thompson Hyderabad have turned the ever popular cute cuddly baby advertising trope squarely on its head with this nightmarish print campaign titled, “No More Nightmares.”

That said, we love it. Though we are certain to politely decline the next time a relative or friend asks us to step in for a babysitting gig.

The accompanying copy reads: “Wet diapers not just hamper a child’s sleep. It is also a nightmarish experience for the parents.”


 

Advertising Agency: JWT, Hyderabad, India
Managing Partner: Ram Gedela
Chief Creative Officer: Senthil Kumar
Executive Creative Directors: Shyamsunder Goud, Hari Vedala
Art Director: Shyamsunder Goud
Copywriter: Shyamsunder Goud
Photographer: Aneel Boosa
Digital Image Retoucher: Vijay Nanaware
VP & EBD: John Thomas
Account Director: Abhishek Goud

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