Melissa McCarthy Stars in New Teaser for Kia’s Super Bowl Ad Campaign

As a build up to its Super Bowl spots, Kia has released a third teaser –this time starring its celebrity spokesperson Melissa McCarthy. The spot is meant to leave you hanging (it is a “teaser” after all) by ending with the words: “get ready for the third quarter.”

KIA hopes you will ditch that bathroom break or run to the fridge for another cold one and instead check out whatever trouble McCarthy has gotten herself into before the hero brand archetype likely saves her.

Here are the two teaser spots released last week with McCarthy narrating.


The campaign marks Kia’s eighth consecutive appearance in the game. Last year Kia tapped Christopher Walken for a spot promoting the Optima.


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