KFC’s Sexy Sanders Pokes Fun At Instagram Influencer Culture

KFC has another new Colonel. Only this time he’s not real – he’s a virtual slice of suave, serving up tender bites of sarcasm to the 1.3 million followers over at KFC’s Instagram account.

The “Virtual Influencer Colonel” brings all the stereotypical hallmarks of a handsome metrosexual man on Instagram to the table: Warby Parker-style glasses, stunningly high cheekbones, an incredible complexion, that “say what?” smug smile, tattoos and it’s all topped with a perfect head of salt and pepper hair.

And the captions are hilarious:

 
 

“Feeling so connected to nature by being on this horse in Kentucky. You have to find things that connect you. Whether it’s to other people or a place or another spirit like a horse. You always have to find the connection. Connection is a big part of the #secretrecipeforsucccess.”

” Just a couple of virtual influencers doing our thing. Always do your thing.”

“I feel like I am both the canvas and inspiration for this beauty. Always try to inspire like I do when I’m making amazing fried chicken. Inspiration is part of my #secretrecipeforsuccess. Stay tuned to my IG to see more from my virtual life, and I’ll also be dropping some wisdom that I call the #secretrecipeforsuccess to help you achieve your dreams.”

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Check it out, fried chicken fam. Not only did I turn myself into a digital, computer-generated influencer, I also got some ink. The one and only @misterctoons gave me this amazing tattoo. I feel like I am both the canvas and inspiration for this beauty. Always try to inspire like I do when I’m making amazing fried chicken. Inspiration is part of my #secretrecipeforsuccess. Stay tuned to my IG to see more from my virtual life, and I’ll also be dropping some wisdom that I call the #secretrecipeforsuccess to help you achieve your dreams. #secretrecipeforsuccess #likeminded #friedchicken #friedchickentattoo  #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork

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Finger Licking Good? (Image: KFC, Yum! Brands)

Image: KFC, Yum! Brands

Ad Age actually interviewed the Virtual Colonel, who of course responded pitch perfect.

What was your job before you became a virtual influencer?
I was the OG entrepreneur and fried chicken salesman, always doing things the Hard Way.

How much does this gig pay?
I make a good living crushing deals as a virtual influencer, but let’s just say, fried chicken still pays the bills.

You can read the rest of that interview here.

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