KFC launched their latest campaign, ‘Everything’s Better with KFCHEESE,’ in Singapore. That looks to include competitor products as well.
While they don’t come out and say it directly, when the narrator, emphasizes the word “everything” that sure looks like a McDonald’s french fries and then a Whopper they are pouring their KFCheese on.
“We knew that Singaporeans were already enjoying our KFC’s signature cheese sauce with all of their KFC favorites and wanted to maximize this cheesy indulgence,” said Juliana Lim, Senior Director, Marketing & Innovation at KFC Singapore.
On its YouTube page, KFC says “With its rich, savory taste and that smooth, creamy texture – our signature KFC cheese sauce was simply too good to only be on our golden fries. So now we’re letting you enjoy it with anything you want.”
The campaign, which will also run across social channels including Instagram and Facebook, also marks first work by The Secret Little Agency for KFC following the account win earlier this year.
Credits
Client: KFC Singapore
Creative: The Secret Little Agency
MORE: Amid Pandemic KFC Says ‘Ignore’ its ‘Finger Lickin’ Good’ Slogan – For Now
