A new campaign from KFC Thailand for the country’s Songkran celebration is Calling all Finger Lickin’ Goodies! as the brand tapped renowned artist, TIKKYWOW for a collaboration that got Songkran celebrations hotter than KFC’s famous Hot & Spicy Chicken.
For the first time ever, KFC fans saw the Colonel’s original herbs and spices infused with the vibrant colors of TIKKYWOWW’s iconic street style.
KFC, a brand known for its originality, and TIKKYWOW’s pop art sought to bring the same vibrant energy, with its unique blend of colors, playful characters, and quirky charms.
The limited-edition SUMMERWOW merchandise collection lets fans sprinkle their wardrobe with t-shirts, raincoats, bucket hats, bucket bags, and mini-phone bags.
The Colonel decided to deliver the party to one of the most iconic spots in town – the Water Playground event at Samyan Metrotown Bangkok. Experiencing an evening extravaganza, the party featured DJ Ballisticone on the Main Stage, a GIANT bucket housing all TIKKYWOW’s limited SUMMERWOW collection, and loads of sizzling Songkran fun! The street art installations were also AR-enabled.
“The KFCxTIKKYWOW collaboration is inspired by our fans, who know all about biting into the latest fashion, art, and trends,” said Suhayl Limbada, Chief Marketing Officer for KFC Thailand.
“It’s a celebration of modern Thai culture and its bold lifestyle, making for a collaboration that’s full of feisty surprises to inspire you to make the most of Songkran’s celebrations, after a few years of hush-hush.”
Credits
Client: KFC Thailand
Chief Marketing Officer: Suhayl Limbada
Head of Brand: Patra Patrasuwan
Senior Marketing Manager – Brand Strategy: Chayapa Jamnarnwej
Brand manager – Innovation CEP: Tipsuda Anekwatcharakorn
Senior Marketing Manager – Brand Communication: Janett Rungsithikul
Senior Brand Manager – Brand Communication: Sajicha Ngamwasuluksn
Head of Performance Marketing & CRM: Supasinee Vongkulbhisal
Senior Brand Manager – Performance Marketing: Chatchai Rungratsamiphat
Creative and design, communications, artist collaboration and activation
Agency: DUCTSTORE the design guru
Design Director: Nontawat Charoenchasri
Creative communication – Film Development
Agency: Wunderman Thompson Thailand