For National Day in Malaysia, KFC has painted their walls with artwork highlighting the uniqueness of Malaysia as a show of love for the country that KFC has been in for the past 47 years.
The campaign, done in partnership with Naga DDB Tribal Malaysia and local street artist Kenji Chai is comprised of three murals each with a distinctive painting fusing KFC and Malaysian culture.
As the campaign is about proudly flaunting the Malaysian way, the brand calls on Malaysians to express their way through a social media extension campaign. Using digital stickers or by drawing, they can create and share their very own mural.
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